Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01773_Field_OMMC T1.txt

Text File | 1996-04-10 | 664b | 14 lines

Q:  What is your perspective on the resurgence of
interest in your father’s work in the 1990s?

A:  I think there are three main reasons. One:
there’s a whole new crowd of people out there who
never encountered him first hand, and to them
Marshall McLuhan is news. And so they are
discovering his work for the first time and it hasn’t
been diluted or interfered with by other people’s
opinions. Nobody’s arguing about McLuhan
anymore so when they come across it, it’s fresh
and they can take it on its own terms. They’re not
filtering it through, let’s say, the ideas of a
tutorial, or a lecture, or a class, or a newspaper